Google Instant Search: The sky is falling or much ado about nothing?

September 30, 2010

So, it’s been about three weeks since Google unveiled Instant Search and threw the search community for a loop. Everybody who is somebody began to speculate about the implications of this new feature. Would the cost per click on AdWords go through the ceiling? Would SEO be rendered ineffective? Interesting to note for larger multi-national [...]

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Google MeatView and FatWords: Two brand-new tools from Google Labs

April 1, 2010

When it comes to bringing innovative products to market, Google is unstoppable. In Google Labs there now are two new tools available that are in beta-test mode currently. They are focused on the fast food market: Google MeatView and Google FatWords. Google has already lined up an impressive number of marketing partners for both of [...]

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Increasing your ROI by combining SEO with Persona-driven Marketing

March 16, 2010

If you believe that persona-driven marketing and SEO should be at the top of your marketing To Do List for this year, you’re preaching to the choir. If you have never seen SEO and persona-driven marketing integrated in a presentation, that’s about to change on March 18th. Come to the morning roundtable of the Business [...]

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Five issues with Google’s Personalized Search – SEO isn’t dead

December 31, 2009

Earlier this month Google announced that even Google searchers who are not logged into their accounts will now be seeing personalized search results. Up to this point you needed to be logged your Google account to see customized rankings tailored to your search history. Google has taken the initiative to let us all know that [...]

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Mobile search for your firm? Audit your potential traffic.

November 21, 2009

Three days ago I was in an SEM strategy meeting with one of our clients. We were actually doing a webinar to train some of their staff members in the art of pay per click mastery, to help them become more effective. We reviewed some of the elements that are going on behind the scenes: [...]

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Google Caffeine Jitters? Not until the end of 2009.

November 16, 2009

Google Caffeine, the most recent Google update, will go live at the end of this year, according to Matt Cutts. This is actually a good (and merciful) move by Google since the update will not disrupt the online holiday sales. At least not too much. The Caffeine Sandbox that many SEOs and webmasters have been [...]

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